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Fragrance rises. So to be sure your scent lasts longer, apply it all over your body, not just behind your ears. Try spritzing inside your elbows and behind your knees.
The sense of smell quickly develops “odor fatigue” if it is exposed to too many sensations in a short period of time. So when shopping for perfumes, try only 3 or 4 at one time. Be sure to spray it on yourself and wait at least 20 minutes before you decide if it’s a keeper.